Har Ghar Ki Raunak Badhani Ho:
The Nerolac – FCB Ulka Story
Nerolac’s journey began more than a century ago as Gahagan Paints & Varnish in 1920, later becoming Goodlass Nerolac in 1957 and then joining hands with Kansai Paint of Japan in the late 1990s, before fully rebranding as Kansai Nerolac in 2006. This legacy of innovation and growth has shaped Kansai Nerolac into one of India’s most trusted names in paints.
Alongside this corporate journey, which spans more than a century, ran an equally powerful creative one, beginning in 1970 with FCB Ulka and continuing for over five decades, with ideas that helped Nerolac become part of India’s cultural fabric.
If there is one thread that ties Nerolac’s story together, it is music. The “Jab Ghar Ki Raunak Badhani Ho” jingle, created by FCB Ulka, is among India’s most enduring brand anthems. More than a slogan, it became a tune of aspiration, joy, and pride in one’s home. Over the years, the jingle has been reimagined in many forms: in 2015, Shah Rukh Khan revived it in a festive campaign that blended nostalgia with modernity;
in 2018, it was refreshed as a full song in multiple regional languages, making it a pan - India anthem once again; and in 2024, regional versions sung by stars like Ma Ka Pa Anand in Tamil Nadu brought the jingle alive in culturally resonant ways.
As India changed, so did Nerolac’s storytelling - always anchored in consumer insights. Campaigns like Ghar Bulaake Toh Dekho in 2016 offered relatable moments of everyday pride, where the brightness of Nerolac Impressions paint eclipses life’s minor flaws. In 2020, Aaj Careful Toh Kal Colourful addressed growing environmental consciousness, linking Nerolac’s sustainable paints to a brighter tomorrow through an engaging digital film that urged people to adopt small, mindful habits for a cleaner and greener world. The 2023 Bahubali of Waterproofing campaign showcased Perma No Damp + with wit and cultural flair, while regional and festival-led activations - from Durga Puja murals in Bengal to festive brand films - ensured Nerolac remained a part of how communities across India celebrate colour.
The latest chapter came in 2025 with Ghar Ki Raunak Lautao. Featuring Ranveer Singh, the campaign reflected a modern reality, families living under one roof but disconnected, each isolated in their own screen-driven worlds. Ranveer, embodying the very spirit of Nerolac i.e. vibrant, energetic, and unifying.
In the film, he personified the colour, warmth, and infectious enthusiasm that the brand stands for as he transforms a house into a home through paint, music, and dance, reigniting bonds, laughter, and joy. The message was simple yet powerful: Nerolac isn’t just about beautifying walls; it’s about rekindling togetherness and bringing families closer.
Beyond campaigns, Nerolac has consistently aligned its innovation with consumer needs. Healthy Home Paints with low VOCs and lead - free formulas responded to health and safety concerns. High-performance ranges, such as Impressions HD paints and Perma waterproofing solutions, showcased product superiority. Digital access through multilingual websites and apps made the brand more inclusive and accessible.
To complement these, Nerolac continues to innovate across diverse product lines, each one designed to elevate homes in its own unique way:
• Impression Kashmir: A luxury emulsion that redefines elegance with Silver Ion Technology, killing 99% of bacteria while offering a radiant sheen and ultra-low odour.
• Everlast 14: Built to brave the harshest elements with PU–Silicon hybrid technology and a 14-year warranty.
• Beauty Gold Washable: With its rich sheen and easy cleanability, it keeps walls looking freshly painted. It’s the only anti-bacterial paint in its class.
• Gloria Range of Premium Wood Finishes: Crafted for those who see beauty in every grain, this range offers glossy, matte, and semi-matt finishes.
Each of these innovations has been translated by FCB Ulka into human stories, striking a balance between product performance and emotional resonance.
What sets this partnership apart is its enduring consistency. From the early days of radio jingles to today’s digital films, FCB Ulka has not just created campaigns but nurtured a philosophy - that colours are not just about walls, they’re about life inside those walls. For consumers, Nerolac stands as more than a paint company. It is a symbol of warmth, care, and celebration. For FCB Ulka, it remains one of its most enduring and defining client relationships.
The line “Har Ghar Ki Raunak Badhani Ho” continues to be Nerolac’s cultural heartbeat. It has carried the brand through decades of change, reminding every Indian that a home’s true radiance lies not just in colours, but in the joy, togetherness, and memories those colours help create. It’s not just about painting homes - it’s about bringing them alive.
As the Nerolac jingle continues to echo across generations, it reminds us that at FCB, creativity is never finished - it keeps finding new ways to bring colour, joy, and meaning into people’s homes.